Wednesday, 20 August 2014

Absolut India Limited Edition design contest

Midnight Regal’ draws inspiration from India’s vast
and rich, creative heritage by Mumbai based Rohan Joglekar
Talent House is running a contest to crowdsource the design the Absolut India Limited Edition bottle. Voting started today and will be open for seven days. There seems to be over 1000 entries (it's hard to put an exact number as they page is dynamic and hard to count).

The winning designer will receive up to INR500,000 (roughly $8000) cash incentive.

Currently leading is Midnight Regal by Rohan Joglekar with 189 votes. It's still early days and The Film by Kunaal Kyhaan Seolekar is currently a close second.

The Film by Kunaal Kyhaan Seolekar is
currently in second place. 

Absolut Enlightenment by Shirin Johari
There are plenty of really great designs, also some not so good, it is well worth you time to take part in the voting.

It does look like the winning design will be 'chosen' not by popular vote. Although there seems to be a special prize for design with most popular votes.

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